Polaroid unveiled the Flip, a tech-packed instant camera designed for high-quality, analog photography with a point-and-shoot design. It combines modern innovations like sonar autofocus and app connectivity with a retro aesthetic, aiming to capture meaningful moments in a digital age.

Introducing the Polaroid Flip: The ultimate point-and-shoot instant camera for an analog life

AMSTERDAM, April 15, 2025 /PRNewswire/ — Polaroid unveils the Flip: A tech-packed instant camera for high-quality shots at the click of a button. With modern innovation hidden inside an iconic point-and-shoot design, the Polaroid Flip is the ultimate instant camera for an analog life. Featuring sonar autofocusing, a hyperfocal 4-lens system, Polaroid’s most powerful flash and scene analysis (warning you when your shots are over or underexposed), you get high quality shots every time. Polaroid reignites real-life experiences and the Flip and invites you to step away from screens to capture unfiltered moments—lived, not lost in algorithms.

polaroid flip
SOURCE: Polaroid

Tech-packed instant camera for sharper shots. 

With a flippable lid for ultimate protection, the Polaroid Flip embodies 80 years of Polaroid innovation and iconic features. Flip is the best camera for everyone who wants to get great shots with ease.

 — Hyperfocal 4-Lens System for beautifully sharp shots: Four automatically selected sweet spots, depending on the distance to the subject (0.65m, 0.85m, 1.2m, 2.5m) that ensure sharper focus across photography styles.
 — Sonar Autofocus ensures your subject is always in focus: Sonar waves to determine subject distance and select the right lens, for maximum focal clarity, delivering crisp focus – even in the dark.
 — Polaroid’s most powerful flash for any lighting condition: Located in the Flip’s ‘lid,’ this adaptive flash adjusts power based on subject distance, illuminating up to 4.5m away.
 — Scene Analysis for well-exposed pictures, more often: Photographers receive an alert when the photo might be over or underexposed through the viewfinder LED, or when the subject is too close on the ‘lid’ display.

Instant photography over instant gratification.

Polaroid Flip is more than just a camera—it’s an invitation to embrace real-life moments. In this hyper-digitized, constantly doomscrolling, high-anxiety age, the Polaroid Flip offers a way to connect with life’s best moments – the real, tangible, analog ones; with eight pictures in a pack that will connect to life far more than 800 digital ones. Polaroid delivers a true analog experience: photos you can hold forever, not pixels lost in the cloud or forgotten on a phone. The Flip invites creators to simply live a life worth capturing, then click the Flip’s iconic red shutter button.

Available April 29th

The Polaroid Flip will be available for $199.99, with early access for members starting April 15th. It launches on polaroid.com on April 29th and in retailers on May 13th. Compatible with Polaroid i-Type & 600 film, the Flip is USB-C rechargeable and comes with a neck strap. It connects to the Polaroid app via Bluetooth®, offering newly optimized manual settings through the app, allowing full remote control. Additional features include Double Exposure and a Self-Timer mode, giving creators even more creative freedom.

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